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The Korea Reputation Research Center collected data from January 14 to February 15 of 50 different female advertisement models, resulting in a total of 18,236,422 points.�

Kim Yuna took first place with a total of 2,492,725 data points, which is an increase of 261.55% since November, 2017. Right behind her was none other than IU who collected a total of 1,114,611 points, a rise of 84.82% since November of 2017.

Behind the two stars were several others which include the following: Hong Jin Young, Na-Eun, Jung Yoo Mi, Seolhyun, Irene, Baek Jin Hee, and more.

According to the Korea Reputation Center, "Kim Yuna's brand has increased in light of the 'Pyeongchang Winter Olympics', and her popularity was shown clearly through the interactions with consumers."