According to the voting results, consumers chose actor Gong Yoo as the most popular model with 6.7% of the votes. Starring in tvN's hit drama 'Goblin' this past year, Gong Yoo received much praise and recognition, which led him to become the face of various commercial brands for coffee, outerwear, and more.
Taking the number 1 spot last year, actor Song Joong Ki ranked second place this time with a total of 6.5% of the votes. AOA member Seolhyun was placed third gaining 5.6% of the votes, tugging at the hearts of many male fans.
Other celebrities including actress Jun Ji Hyun (4.7%), actor Park Bo Gum (4.6%), and Suzy (4.2%) also appeared on the chart, in addition to Song Hye Kyo and Kim Yuna, Park Bo Young and Yoo Jae Suk.
As for the most memorable CFs, Gong Yoo's 'Kanu' coffee ranked 1st place, followed by Park Bo Gum for 'Domino Pizza' CF. Jung Woo Sung's 'SK Telecom' commercial scored third place.
What was your favorite commercial/endorsement of the year?