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Fans notice SM is really into the 'fruit concept' lately

By mkim93   Saturday, July 1, 2017   73,627   16,516   0



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Many fans have noticed that SM Entertainment and its artists have been really pushing the 'fruit concept' recently.

Starting with NCT 127's "Cherry Bomb" where all the teaser images are very bright to the eyes and deals with the idea of a fruit, Red Velvet follows similar suit. Whilst the songs itself has not been released yet, their teaser images all direct to some sort of fruit that fits well with the summer season. Lastly, EXO's members posted few photos of fruits on their Instagram pages that hints at another fruit-centric comeback.

NCT 127

Red Velvet


Many fans have found this to be interesting but also funny which led to the following comments, "At least it's not vegetables", "During summer, fruits are the best", "SM tends to set the trends with concepts like these, to be honest", "There are too many repetitions with their concepts", "I love fruits and the concepts", and much more.

Are you a fan of the fruit concept?

SEE ALSO: More teaser images of Red Velvet's Yeri revealed!

  1. EXO
  2. Red Velvet
  3. NCT 127

eve_shiny Monday, July 3, 2017

EXOL guess: throneSM: fruit

beashineeshawol Sunday, July 2, 2017

I mean what's not to like about fruit right? Plus it's summer. Half of what I consume almost every day is fruits. Lol.

Leyzell Sunday, July 2, 2017

coz they have fruity looking artists dazz why 😋

kimmiefonze Sunday, July 2, 2017

Maybe SM is now investing on fruit farms that's why they are now in partnership with companies from tropical Asian countries! What if SuJu, SNSD, and TVXQ's comeback be about fruit cakes, fruit salads, and fruit shakes?

Miyaka08 kimmiefonze Sunday, July 2, 2017

oh shoot I just laughed out so loud imagining fruit cakes, fruit salad and fruit shakes!!!

RainingStarlight Sunday, July 2, 2017

but what does it mean?!

sarang_heyooo Sunday, July 2, 2017

NCT's song was literally titled "cherry bomb". Ofc they're gonna put fruit in the pictures, these fans are wild.

YOONGGIE Sunday, July 2, 2017

we love fruit 🍒🍓🍇🍉

annaha0618 Sunday, July 2, 2017

raspberry bomb

RonAnfxs Saturday, July 1, 2017

Maybe SM has realized that their artists are overworked so they give them healthy concept with some fruits. Hehe jk, i like the concept tho

SilverJung Saturday, July 1, 2017

f(x)'s fruit pls

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