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Music Releases, Special Features, Original Features

[Album & MV Review] Red Velvet - 'Rookie'

By eric_r_wirsing   Wednesday, February 1, 2017   44,278   5,874   0
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RED VELVET -- ROOKIE


Track List:


1. Rookie
2. Little Little
3. Happily Ever After
4. Talk To Me
5. Body Talk
6. Last Love



One of the more successful girl groups, Red Velvet has released hit after hit. They've now returned with new mini-album, 'Rookie.' The MV for this song hit a million views in half a day, so it's safe to say that this new release was highly anticipated. This album has six fresh tracks, including the title track "Rookie" and Wendy's solo ballad "Last Love."


As I said, "Rookie" is their title track, and while I don't think it's weak, it's not exactly amazing. It's got a rather frantic feel to it, and blasting horns and synths are the main drivers musically. There are some parts of it that are really catchy, but overall it's not as good as some of their previous hits. On repeated listens it begins to annoy, which is a really bad trait for something that will be the main song during their promotional cycle.




Like usual, I find the other songs on the album to be better than the title track. "Little Little" is just such a song. Very much owing to some of the better R&B tracks they've done in the past, the vocals and the steady beat are all on point. The harmony in the chorus is to die for, and the effect is altogether sweet and smooth. It's definitely easy to listen to, and I'm not entirely sure I wouldn't have dropped this as the lead single.


"Happily Ever After" picks it up and runs with the beat. This is a nice pick-me-up after the downtempo "Little Little." This is where Red Velvet really shines, making this tune equal parts sweet and awesome. This is the club-banger to beat on this EP and has some cute bridges and the chorus is belted to an absolutely spastic synth. Is it noisy? Yes. Is it a good song? Enthusiastic yes.




"Talk To Me" has a very weird intro, with some backmasking (which shows up at the end too), but I like it. It's sort of got a modern retro vibe (think early 2000's) and is cute and sweet. Some of these girls really know how to inject coolness into a song, and this track is no exception. It's not only cool but also a cooldown, bringing you down from the highs and high energy of "Happily Ever After."


"Body Talk" is close to one of those low-key, mid-tempo dance tracks that have become almost a standard part of the pop repertoire. But there are some key differences with this song, and most of it comes down to superior vocals and some nice touches that buck the trend. The chorus with all the girls tends to really kick this into gear, and genius bridges help this song bring the awesome.




"Last Love" is part of that ballad trend that I am so not a fan of: the massive, loud production that requires the singer to scream to be heard at the end. It starts out nicely enough, tender and romantic. There's a reason Wendy is highlighted as the main vocalist, and this song is Exhibit A. But, as I said, I'm not a fan of the style, and it degenerates near the end. The only thing that saves it is the fact that Wendy is equal to the task. She can summon the billowy vocals required to sing this type of tune.

What can I say, but this is an extremely tight set of songs. I may not like the ballad as much, but I can still recognize talent when I hear it. They're not afraid to mix it up and do a little experimentation, with good results. If you're a fan, definitely give this disc a spin.

MV REVIEW




I thought "Russian Roulette" was trippy, but S.M. has just shown me that I ain't seen nothing yet.

The scene is one of weirdness from beginning to end, and the main storyline appears to be a k-pop wonderland that the girls stumble into, specifically through a special wardrobe (ala Narnia). It's a colorful cornucopia of brightly hued props and backgrounds, complete with a friendly flower monster, a UFO, and scenes casting them as marionettes.



The dresses are all, in a word, cute. Some are reminiscent of Disney's production of 'Alice in Wonderland,' but the dresses aren't always blue. The girls are sometimes clad in red, white, orange, and stripes as well, just adding to the color craziness. Not to mention the costume changes. I count at least four.

The dancing is not what I'm used from Red Velvet. They seem to be using a low-key approach, using the visuals mostly to push the video. That's not a bad thing, but the dancing suffers a tiny bit as a result. It might be for that reason that we don't see a whole lot of it.



This MV is a clear evolution from MVs like "Dumb Dumb" and "One of These Nights." Some of the imagery and effects draw from those two videos, but the fact that everything's used in a new way just serves to remind us that it is indeed Red Velvet. These girls know how to put on a show, and remind us that they are rookies no longer.

Score


MV Relevance..........8
MV Production.........8
MV Concept.............9
Album Production....8
Album Concept........8
Tracklisting..............9

OVERALL...............8.3

SEE ALSO: Red Velvet rumored to be making a comeback soon?

  1. Red Velvet
  2. rookie


SarahT1998 Saturday, February 4, 2017

Please go vote for Red Velvet "Rookie" on mwave website (M Countdown). You will see the prevoting once you click the website. Red Velvet "Rookie" is coming 2nd!!! To vote, go login into facebook/twitter/kakao (if you have one) or you can make your own account on the website and vote for Red Velvet. If you have problems voting, message me!! please let Red Velvet win!!!!

Krystal_is_bae Thursday, February 2, 2017

The title isn't the best but the rest of the album makes up for it.

SarahT1998 Thursday, February 2, 2017

Album is Dope!! I personally love the album! All the songs are great!! Love you Red Velvet!!! ❤️❤️

jay_t Thursday, February 2, 2017

Weird ass title song + super SLAYIN album! But gotta be honest, Rookie is stuck in my head and cannot go away... and I don't like the song. I'm predicting that I will be downloading the song in a week since I can't stop thinking about it.

exocool Wednesday, February 1, 2017

Worst song from them...

SarahT1998 exocool Thursday, February 2, 2017

best song from them ❤️❤️

ahgase88 Wednesday, February 1, 2017

I don't like rookie much but Happily Ever After would have been SUCH a good title song. The album is great! Fav songs are Talk to Me and Body Talk <3

SarahT1998 ahgase88 Thursday, February 2, 2017

I personally think "Rookie" is a good title song.. Happily Ever After - that just reminds me of disney... for some reason.. I reckon they picked the right title for this album.. album is dope  🔥🔥

ahgase88 SarahT1998 Thursday, February 2, 2017

idk i find rookie kind of annoying but its my opinion~ yes the album is great!!!!

Exo_Leia Wednesday, February 1, 2017

I really love all the songs on this album, especially Talk to Me. I hope they promote another song with Rookie <3 Best of luck to my girls

nxu02 Wednesday, February 1, 2017

last love is my favorite song off the EP! also Talk To Me should have been the title track :/

Exo_Leia nxu02 Wednesday, February 1, 2017

That's what I thought too. Rookie is super catchy, but I really prefer Talk to Me, as it's upbeat and can easily have a hard dance with it. I think Happily Ever After would've been a good choice also, as it has more of a quirky sound to it.

Panos86 Wednesday, February 1, 2017

Actually it's an evolution of typical RV. It's weird, cute and fun! :D It's extremely catchy and the instrumental is amazing! Dat funky realness is giving me LIFE! :D I would love more dancing in the videos tbh. They are great dancers and they need to show it more. As for the rest of the album i think it is very solid but i don't think any of these songs would do better in Korea. Like it or not it's their main target and the rest aren't exactly catchy or single material enough. It's reasonable that they go after a catchy addictive tune that can go viral with a signature move. As we all know things aren't exactly fair for girl groups...

Haneefah Wednesday, February 1, 2017

I often like the album songs more than the title track ;u; meh.. RV slayed once again ♥

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