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Yang Hyun Suk talks about 'secret' to YG's success, Big Bang's upcoming military service, and more

By jubilantj   Monday, September 26, 2016   73,985   8,736   47



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YG Entertainment's founder Yang Hyun Suk sat down with media outlet JoongAng Ilbo for a lengthy interview session recently, broaching a bunch of topics such as the "secret" behind his company's growth, why he decided to debut a group like Big Bang, and more. 

SEE ALSO: Yang Hyun Suk sits down for an interview in teaser clip for his upcoming survival show 'Mix Nine'

When asked about the "secret" to YG Entertainment's success, Yang Hyun Suk answered, "Upgrading. I formed YG in accordance to my personality, as I tend to grow easily tired of and bored with uniformity. During the time when groups like Fin.K.L and S.E.S were popular, I debuted Big Mama, a vocal-oriented group. Even Big Bang received a lot of insults at the time they debuted. People said, 'How can you debut a group like that and call them idols, have you gone blind?' It's much the same with Black Pink's popularity. They are a pretty girl group that does a YG style of music, which is novel. Novelty is YG's competitive advantage." 

The interviewer commented that Big Bang's greeted their tenth anniversary this year, to which Yang Hyun Suk replied, "They have come through to the halfway point of the original goal. I created Big Bang because I wanted a group that will last a long time, and promoting for ten years was the primary goal. At the time [Big Bang] debuted, the lifespan of your average boy group was three to five years. I pictured Big Bang ten years from now as I watched the recent performance by Sechskies, who recently reunited as a group. Seeing that even after 16 years of disbandment, 20,000 fans still didn't forget them and came to enjoy their music, I grew hopeful that the same will hold true for Big Bang.

On the concern of Big Bang's upcoming conscription, Yang Hyun Suk said, "I am someone who views [Big Bang's] military service as the least risky factor. Big Bang's 'MADE' album, which came out after three years, was immensely popular worldwide. If Big Bang were a just a transient idol group, then I would worry about their military service but they are different. The members' talents will not disappear just because they go to the military. I believe that like actors who complete their military service, they will return even more mature and continue to make music that is fitting for the current generation." 

  1. Yang Hyun Suk

Kabo_desu Tuesday, September 27, 2016

BIGBANG  FANTASTIC BABY MV is now  250, 015, 177 millions view!

hiroonakamura Tuesday, September 27, 2016

big bang's MADE album came out? lol what is he talking about. I am still waiting for the album to be released 1 year later

GDYBMINO Tuesday, September 27, 2016

I wish he focus more on 2ne1 I miss them to death their last album was gold and it's shame we're aiming to 3 years without 2ne1 comeback :(

YG_BlackPink Tuesday, September 27, 2016

I Just want to thank Yang Hyun Suk for making a group with Looks and TALENT

Squattingpanda Tuesday, September 27, 2016

Yas. he sayin big bang won't die. they'll pretty much always be in high demand~ can't wait for them to comeback after military service! also...was kinda hoping for some more blackpink tv info but of course, he didn't mention any dates...there only like three more days in september so :/

Chrysantheneum Tuesday, September 27, 2016


hakuna_matata007 Tuesday, September 27, 2016

Don't really care about YG, I just love his artists, I just hope he doesn't date any of my blackpink girls! Keep your dirty hands off!

chaloner (Banned) Tuesday, September 27, 2016

This comment has been removed due to violation of our TOS. (Reason: spammer)

abigailaudrey Monday, September 26, 2016

There is always plus and minus in every company and it's CEO, but I aprreciate yg that give his celebs freedom to be creative... I think true talents will be dead if they come to company that give them much rules and goals... This freedom makes talented people shines and unique... Thats why after so many issue (eheem big bang), a lot of people will still think they are good musician... And I beliave even after they go to military, they can still be big again.... This is what I really like about yg, despite his scandalous and mediaplayer company LOL

mikasaackermann abigailaudrey Tuesday, September 27, 2016

honestly, we as fans shouldnt give a shit about what the company does to promote their artists. we should just be thankful that they are there to support the artists we like with recording studios and funding to release their music. i mean we arent politicians and i doubt that many of us are shareholders or one of the big playersin the industry. i kinda hate that in kpop, people care too much about everything. i mean do u honestly think that all companies have to do shit pure and clean and get to be successful like that. it's obvious that some people would get hurt along the way. PREACH to your comment

abigailaudrey mikasaackermann Wednesday, September 28, 2016

Agree with you

anthony_chann Monday, September 26, 2016

Well.. He basically says that 2NE1 is a ugly girl group that does a YG style of music..

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