When asked about the "secret" to YG Entertainment's success, Yang Hyun Suk answered, "Upgrading. I formed YG in accordance to my personality, as I tend to grow easily tired of and bored with uniformity. During the time when groups like Fin.K.L and S.E.S were popular, I debuted Big Mama, a vocal-oriented group. Even Big Bang�received a lot of insults at the time they debuted. People said, 'How can you debut a group like that and call them idols, have you gone blind?' It's much the same with Black Pink's popularity. They are a pretty girl group that does a YG style of music, which is novel. Novelty is YG's competitive advantage."�
The interviewer commented that Big Bang's greeted their tenth anniversary this year, to which Yang Hyun Suk replied, "They have come through to the halfway point of the original goal. I created Big Bang because I wanted a group that will last a long time, and promoting for ten years was the primary goal. At the time [Big Bang] debuted, the lifespan of your average boy group was three to five years. I pictured Big Bang ten years from now as I watched the recent performance by Sechskies, who recently reunited as a group. Seeing that even after 16 years of disbandment, 20,000 fans still didn't forget them and came to enjoy their music, I grew hopeful that the same will hold true for Big Bang."�
On the concern of Big Bang's upcoming conscription, Yang Hyun Suk said, "I am someone who views [Big Bang's] military service as the least risky factor. Big Bang's 'MADE' album, which came out after three years, was immensely popular worldwide. If Big Bang were a just a transient idol group, then I would worry about their military service but they are different. The members' talents will not disappear just because they go to the military. I believe that like actors who complete their military service, they will return even more mature and continue to make music that is fitting for the current generation."�
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