[MV & Song Review] MAMAMOO - '1cm Pride'

SEE ALSO: 2PM celebrates 15th anniversary of their Japan debut with two concerts in Tokyo Dome

"1cm Pride" puts a smile across one's face as it pokes fingers at the ladies height difference being only 1cm off, unlike the many idols who lie about their weight these days! The song's sound takes on a different direction with an almost Eminem-like approach molded together by an early 2000's sound that has been left in the dust for a while. However, the song comes off as a complete push in the wrong direction. It is as if MAMAMOO were leading in 1st in a race but right before reaching the finish line, they decided to just sit.�

Their earlier release,�"I Miss You," catapulted them into a top spot and really highlighted their harmony and more-than-powerful vocals. That song made fans wonder "What can't MAMAMOO do?" Now this song is somewhat underwhelming and lowers the anticipation for their full-length album if it will continue featuring tracks similar to this. The track does give the group�a chance to showcase something different rather than being a beautifully harmonized ballad for every track. The new style also puts a halt on the limits Moon Byul's voice might face in comparison to�the other members' powerful vocals. Yet at the same time, if they wanted to really spark something fresh and new, the song could have been produced better. Check out the MV to get a grasp of what I'm talking about!�

You would think the somewhat quirky but whiney "MAMAMOO" lines would be catchy, but it kind of just comes off as annoying. MAMAMOO usually push a style between classy and original but fun, but sadly, this song seems too childish. The MV scenes and style are enjoyable, but the sound itself is not for them. Hwa Sa's jazzy voice helps complement the song at least, especially with her smooth-talker style, but even then, it seems Moon Byul's rapping isn't as prominent on this 'hip-hop rap' track. That shift in music with a random break down towards the end was not doing it for me either.�

The song is funny and the MV is even more humorous. It is delightful to see the members parading around with their individual profiles and testing their height in hilariously clever ways on the scale, under the limbo bar, etc. It gets even funnier as Solar pulls off her 'Unpretty Rapstar's' Jessi impersonation! Still, it isn't that the style was a complete disaster and horribly done, it just seems like a stretch for them to pull off this rap concept when they so easily mastered a beautiful concept prior to this song. This is a evident case where MAMAMOO was born with an easily adaptable identity and have no need to soul search through various concepts like other idol groups often do. It is a song you either like or don't-- end of story.