As one of the biggest Hallyu stars at the moment, it seems like Kim Soo Hyun's image is plastered on every advertisement and endorsement.
Now the actor has another brand to add to the already long list of brands he represents. Kim Soo Hyun is now the face of Korea's Cuckoo Electronics, having been selected as the exclusive model for the small appliances manufacturer.
With the selection of Kim Soo Hyun, Cuckoo is hoping that he will make a positive impact on the corporation's domestic and international marketing campaigns. Kim Soo Hyun is sure to boost Cuckoo Electronic's image as a growing global brand.
A rep from Cuckoo Electronic's marketing team relayed, "Actor Kim Soo Hyun's sophisticated and modern image is not only fitting for the brand's concept, but he will also bring a positive image to Cuckoo overseas. From now on, we will aggressively penetrate various markets including Korea, China, Malaysia, and other parts of Asia."