MOK said, "The lyrics and music video of 'Be Ambitious' depreciate both women and men, and it's harmful to the youth". They requested that the song be banned from further distribution.
They reasoned, "Female dance group Dal Shabet's new song 'Be Ambitious' was released on June 20, 2013. The lyrics are about a woman who's thirsty for sex. She's very sexual in revealing that she can't take it anymore (without sex) and is annoyed at her boyfriend who 'wastes' time by talking all night instead of having sex. The lyrics talk about seducing a man to have sex with her by wearing short skirts."
They explained, "The lyrics make it sound like women can't go on without sex. Also, it can induce sexual assault from the youth by planting the wrong influence about women and sex. The laws on youth limit the distribution of harmful material to the youth. We filed an injunction so the youth can mature in a healthy manner."
'Man of Korea' also pointed out that the MV to the song was problematic as well, saying, "The MV to 'Be Ambitious' contains scenes that also depreciate the 600,000 soldiers that are working hard in their enlistment. In the beginning of the MV, young women are sitting in a cool theater and they point and laugh at soldiers who are getting training. Their laughing at the men receiving training to protect the country depreciates the image of the soldiers."
The filing of the injunction took place not through an official court proceeding, but was filed only through documents. If the case is not complicated, the filing can be finished within a month.
Happy Face Entertainment said, "You can view the MV in many different ways. We had none of the intention that 'Man of Korea' has claimed. We're disappointed that it was interpreted in such a manner."