Tiger JK and Yoon Mi Rae have been chosen as the models for the confectionery / Bakery brand 'Schneeballen Korea'.
'Schneeballen Korea' has announced they chose the hip hop couple because they are great for the image of a luxury dessert cafe that the brand strives for, and because their global image matches well with the brand image. The brand also features 'Cafe Schneeballen', a dessert cafe bakery based on the brand with 50 locations all over Korea. The brand is looking to enter into the global market, and reported that they were looking forward to the synergy between Tiger JK and Yoon Mi Rae for their brand.
The couple participated in the photoshoot on the 21st . The concept of the photoshoot was that the pair were the center of a party in a traditional castle for European royalty. The pair worked hard on the photoshoot, showing off another side of themselves. Because 'Scheneeballen' has an image not of a cute, bright dessert but of a completely different mood, the pair pulled off the luxurious mood perfectly to match the image they were aiming for.
Currently, the pair are active as MFTBY with Bizzy, and will be having their first performance in France at MIDEM on the 27th.
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Posted byThursday, January 24, 2013
Tiger JK and Yoon Mi Rae become the face of Bakery brand 'Schneeballen Korea'
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