Last week it was revealed that Big Bang leader G-Dragon would become the main fashion endorsement model for Korean apparel brand Bean Pole. He was seen wearing a pink shirt with a blue blazer with a sense of "Super Style" and recently a 30 second CF featuring the charismatic star began airing. A Bean Pole representative stated,

"We believe that G-Dragon is not simply a star who dresses well, but a style leader that makes new trends. We came to the conclusion that G-Dragon was the best candidate to support the message that 20-year-olds could propose new styles and enjoy styling. That is why he was chosen as the ad model."