It seems Shin Min Ah's popularity is rising more and more nowadays. The model/actress who has recently won a Best Actress Award for her role in the movie Go Go 70s has scored an advertisement job for O'live, a Korean cable channel. In the commercial, she does various things: she wakes up in the morning and sashays on over to her closet to choose an outfit, she portrays a passionate fashion magazine editor, and attends a fancy party equipped with a stunning scarlet dress and her usual charisma. The backless dress itself has also been a hot topic for coversation among Korean netizens and they're all talking about how she's finally grown out of her "cute girl" image into a "sexy woman" image (as if she hadn't already). You can check out the photos for yourself below. A representative from CJ Media's marketing team has said, "The reason we chose Shin Min Ah is because we want to use her sophisticated image to promote the idea of living life confidently." This latest CF deal for O'live also moves Shin Min Ah ahead of Han Ye Seul in the number of CF deals secured in 2009 which now numbers 11, making her the hottest blue chip stock in the CF industry by sheer quantity at the moment. There could be more in the pipeline since we are only in September. The commercial itself will air on September 25th, on O'live, and I pretty excited to see it! What about you guys?