Having been appointed as PR ambassadors for the Seoul Character & Licensing Fair 2009 more than a week ago, the 4minute members fulfilled their duties by appearing at the COEX World Trade Center on the afternoon of 22nd July to open the fair and perform. 4minute expressed earlier, " The Seoul Character & Licensing Fair 2009 is the living history of the domestic content industry. We will strive to contribute in nurturing this event as Asia's representative exhibition". Ending their afternoon with Hot Issue. The Seoul Character & Licensing Fair 2009 which is into it’s 8th year offers visitors a chance to view a variety of animations, comics, games, cartoons, variety, music, videos, etc plus the chance to interact with popular Korean cartoon characters. The event will end on 26th July. The Wonder Girls were the previous ambassadors from 2007 - 2008.