Seo In Young is the certified "It-Girl" of Korea. She's defining her brand and becoming one of the Renaissance women of pop culture. Fashionista, fake wife to Crown J / popular witch character on We Got Married, and singer (both solo and of one of the longest running girl groups Jewelry), this girl has got it going on right now! At the age of 25, Seo In Young is adding another title to her resume: fashion designer. She has launched her own store in Korea through Baby Phat, a popular urban fashion line for women designed by Kimora Lee Simmons. She said herself that running a "clothing line business was a dream of mine. There were many offers from many companies, but none that interested me enough. The United States has a lot of market research for fashion." The singer took some time off to recuperate from all the Jewelry activities in Korea. She visited the US to "literally catch my breath. After 8 years of Jewelry, it was the first time I felt like I could breathe properly for the first time. I went to New York and saw a lot of concerts in Las Vegas." Another job title she can add is author! She wrote a personal style book called "Seo In Young's Playing with Trends." It's nothing personal she says, "The book is not deep. I did not write an autobiography of the great life I have lived." It's a shopping manual on her personal fashion endeavors. Did she feel pressured to pen such a book, with her reputation as a style icon? Yes, Seo In Young feels that although she doesn't concern herself too much with other people's criticism, she did feel a little pressure to always have a certain image in public, but the book is one way to let people know her fashion sense better and maybe take away something for themselves as well. Seo In Young is starting to be a little mogul herself.