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The post read,
"Protect your skin from the sun! Until April 24, 2 lucky people who follows Missha or RT's this post will receive 2 of these products. The only forgivable person for having dark skin is Hyeri."
The post immediately received innumerable backlash for the inappropriate, offensive comment at the end, claiming that the only person "forgivable" for having dark skin was Girl's Day's Hyeri.
The brand has since removed the post from its Twitter, and has issued two apology posts in its place. The first apology read, "We sincerely apologize for the comment we made this afternoon saying 'The only forgivable person for having dark skin is Hyeri'. We will make sure to be more careful in the future." The second apology followed with, "We will delete the post from this afternoon and post it again new soon. Once again, we sincerely apologize to all those who may have been offended. We also apologize t and all of our Twitter friends and followers."
Despite the brand's apology, according to the public's response, it seems that many customers will be choosing not to shop at 'Missha' in the future.
오전 선블락제품 이벤트 트윗 중 "까매도 용서되는 건 혜리뿐이야" 는 표현으로 불편함을 느끼신 모든 분들께 진심으로 사과드립니다. 앞으로 더욱 신중을 기하겠습니다.— MISSHA 미샤 (@myMISSHA) April 20, 2016
오전 이벤트 트윗은 삭제 후 다시 올리겠습니다.— MISSHA 미샤 (@myMISSHA) April 20, 2016
다시 한 번 마음에 상처 입으신 모든 분께 사과의 말씀 드립니다 죄송합니다.
그리고 오전에 이벤트에 참여해 주신 트친 여러분께도 죄송하다는 말씀 드립니다.