Stray Kids unveiled the music video for their latest track, “BLEEP,” on September 1.
This marks the group’s first comeback of 2025 following the release of their fourth full-length album, 'KARMA,' on August 22. Ahead of the album launch, Stray Kids teased fans on August 7 through their official social media channels with [Stray Kids ‘KARMA’ UNVEIL: TRACK "BLEEP"] and gave a sneak peek at one of the 11 tracks they had crafted themselves.
In the music video for the album’s opening track, Stray Kids transform into hip and stylish urban sheriffs. Set against desolate, monochrome streets, building interiors, and rooftops, the members patrol the city holding barcode guns that emit green light. The lyrics include lines such as “Fail bleep frail bleep Lazy bleep hazy bleep Rumors bleep boomers bleep Yada yada noise cancellation” and are delivered with a bold and fearless attitude. The video visually interprets negative words such as fail, frail, lazy, hazy, rumors, and boomers as misty urban fog. The eight-member sheriffs erase them with their barcode guns in a cool and creative way, balancing attitude and aesthetics.
The 'UNVEIL: TRACK' series is Stray Kids’ signature pre-release content. It introduces selected songs from their albums before the official release. Fans can see the musical pride of the group, a self-producing unit involved in every track since their debut with 'District 9,' as they bring their self-written songs to life with unique concepts and high-quality visuals. This series offers a special treat for fans eagerly waiting for the group’s comeback.
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