aespa’s Ningning has been officially selected as the new brand ambassador for Discovery Expedition, a premium lifestyle brand under F&F.
She will lead the brand’s Spring/Summer 2026 (SS 2026) campaign, marking Discovery Expedition’s expansion toward an “active wellness” lifestyle concept. Chosen for her trendy image and global influence, Ningning perfectly represents the brand’s new direction.
In the SS 2026 campaign, Ningning showcases key items such as lightweight padded jackets and windbreakers, highlighting a balance between functionality and modern style.
source : Discovery Expedition Instagram, Weibo, Youtube, etc.
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