BLACKPINK's Jisoo is embarking on an exciting new chapter with the establishment of her personal label, BLISSOO, signaling a bold step into solo activities.

On the afternoon of February 21, a representative from BLISSOO announced to this publication, "We are opening the official website and SNS channels today. We aim to create a dynamic platform for Jisoo to engage actively with her fans. Through a variety of activities not limited to one field, we plan to showcase Jisoo's positive energy and present diverse moments to the audience."

BLISSOO, the label created for Jisoo's solo ventures, combines the word Bliss, which means supreme happiness, with the artist's charm, akin to a precious gift, to mark the inception of this new venture.

Despite BLACKPINK, to which Jisoo belongs, having renewed their contract with YG Entertainment for group activities by the end of last year, there had been no specific updates regarding Jisoo's solo endeavors, leading to growing curiosity among fans.

The focus is now on Jisoo's forthcoming solo activities and the new direction she will take with her career under her personal label, BLISSOO.