According to representatives from YG Entertainment on September 20 KST, BLACKPINK's 'BORN PINK' tour successfully painted the world pink. This global sensation took the band across 34 cities worldwide for a total of 66 shows over the span of a year, drawing an impressive crowd of 1.8 million people, solidifying their standing as the K-pop girl group with the largest-ever concert audience.

The 'BORN PINK' tour kicked off in Seoul in October, rousing 55,000 fans. It then witnessed massive turnout across continents. In North America, it enticed a staggering 540,000 music enthusiasts, whereas 215,000 people attended in Europe, and another 55,000 in Australia. The Asian leg of the tour alone garnered a whopping 900,000 attendees. Additionally, the tour drew in 50,000 from Australia and 40,000 from the Middle East, demonstrating the group's global appeal.

Beyond the scheduled 'BORN PINK' tour, Blackpink also headlined significant music festivals. At the Coachella Festival in the USA, the group performed for an enthusiastic crowd of 250,000 people across two days. They also stole the show at Hyde Park in the UK as main headliners, where they left an impression on 65,000 attendees. These festival performances brought Blackpink face-to-face with approximately 2.115 million music lovers overall, further showcasing their global influence.