On January 13, one netizen created a post on an online community forum titled, "Lisa wore a sweater from a brand owned by Jungkook's older brother".
Here, the netizen included photos that BLACKPINK's Lisa had recently posted to her personal Instagram. In the photos, Lisa was seen cutely posing in a pink knit hat and a blue cashmere knit sweater. In particular, there was a large yellow tulip design visible at the center of Lisa's sweater, making it easy to recognize the sweater almost immediately. The netizen then included a screenshot of the sweater in question from the clothing line website owned by Jungkook's older brother, which confirmed netizens' speculations.
In response, some of the netizens' comments included:
"The stylist probably got a sponsorship."
"She probably just happened to be wearing it coincidentally."
"Jungkook's older brother's company seems really skilled. How did they include [their clothing line] in BLACKPINK's sponsorship? They're luxury brand ambassadors."
"Lisa's idea type is someone who is taller than her and is older. Jungkook's ideal type is someone with fair skin and a pretty voice. The end."
"Ask her stylist."
"Did she get sponsored [by the clothing line]?"
"Omg, what is this??"
"Stop with this nonsense. Lisa's ideal type is Gong Yoo."
"He's not Lisa's boyfriend, why are Jungkook's fan acting up?"
"I feel bad for Jungkook. He's getting hated on by Lisa's fans now."
"What kind of rumor will fans start now?"
"Lisa doesn't have a boyfriend."
"BLACKPINK is being connected to BTS once again."