Jungkook is listed by 'The Economic Times Brand Equity' in the list of the World's Most Influential Person for his brand power and endorsing brands, along with Prince Harry, Meghan Markle, Tesla CEO Elon Musk, and Amazon founder Jeff Bezos.
"As one of the most sought after K-pop superstars, Jungkook is undoubtedly one of the most influential celebrities in brands. His popularity coupled with his brand recognition has taken everyone by surprise and placed him alongside some of the world's most influential figures."
Highlighting Jungkook's huge impact on brands he has endorsed for free, Economic Times reported on the power of organic publicity.
"When Brands Score Endorsements For Free"
Newspaper 'Economic Times' also featured Jungkook in its printed newspaper version with online version for his brand power and increasing sales of Kombucha by fivefold.
Jungkook's impact on the brands he has endorsed unexpectedly is unrivaled as so many small brands broke into global markets and were able to open their first physical stores due to the sales and brand power of Jungkook.
Jungkook talked about his impact and brand power about helping small businesses to grow in his weverse interview.
'Restaurants aren’t doing well and there’s a lot of closed-up shops in the markets now, as you know. So if I’ve had an effect on even one person, it’s been worthwhile. And sometimes people that I had influence on go make donations, too.'
The Brand 'TEAZEN,' which became famous after Jungkook drank Teazen's Kombucha in his v-live and caused a sold-out crisis, the brand's sales tripled and broke into global markets, has won 'Brand Of The Year Award 2021' and thanked Jungkook by donating again in his name.