Big Hit Entertainment's upcoming new girl group project will be managed under a new subsidiary label headed by Min Hee Jin (pictured above), the current Chief Brand Officer (CBO) of Big Hit and a former SM director.
She will be collaborating with Big Hit and Source Music - home to Gfriend - to produce Big Hit Labels's first rookie girl group. This will also mark Big Hit's first involvement in the production of a girl group since GLAM.
Meanwhile, it has been confirmed that the new Big Hit Labels girl group will have different backgrounds and languages from all over the world being represented.
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Since joining Big Hit, CBO Min Hee-jin has been in charge of creative directing of the labels under Big Hit excluding Big Hit and she also led the launch of a new girl group aiming to debut in 2021 by collaborating with Source Music.https://t.co/D4aAyWoxGs pic.twitter.com/5PD3RZqta2
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5 Oct - 27 Oct 2019#PLAYFUL #LOVELY #UNIQUE #SASSY #BigHitEntertainment #SOURCEMUSIC pic.twitter.com/xLIsXn3nKl
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Min Hee Jin??? She made all f(x) concepts and Girls Generation's concepts, can't wait to see this new girl group !!!!