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Posted by hohliu7,566 pts Wednesday, July 17, 2019

BTS x Uniqlo collaboration to send K-pop fans into overdrive

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Uniqlo stores around the world are currently selling a capsule collection with K-pop supergroup BTS.


Called BT21, the range features a series of T-shirts printed with emoji-like characters designed by the seven members of the band. Each T-shirt is priced at US$14.90.

The band members came up with eight cute characters, including Cooky, a “pinkish tough bunny”, and Chimmy, a yellow puppy, each inspired by their own personalities.

Earlier this month,

BTS x Uniqlo T-shirt.

Uniqlo is not new to collaborations. From high-end designers such as JW Anderson and Christophe Lemaire to fashion insiders such as Carine Roitfeld and Inès de la Fressange, the company has followed in the footsteps of high-street retailers such as H&M, which pioneered the high-low collaboration model with late Chanel designer Karl Lagerfeld almost two decades ago.

This is the first time that Uniqlo has teamed up with a K-pop act and this is also a first for BTS, whose members tend to wear luxury labels such as Saint Laurent, Gucci and Dior, both on stage and off duty.

      

Written By  Vincenzo La Torre


    16 11,270 Share 64% Upvoted

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    aaronyan-219 pts Wednesday, July 17, 2019 6
    Wednesday, July 17, 2019

    I think this article is waaay too late i mean they've been on sale for a while and even sold out (in france! probably everywhere too)! Instead of putting up negative articles abt idols and actors or spend your time gathering negative comments to put them in one article to make it seems more negative (you've been doing that for the past 6 months to blackpink, somi, etc) keep your track with what's really going on and only put positive things like this come on AKP

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    hohliu7,566 pts Wednesday, July 17, 2019 0
    Wednesday, July 17, 2019

    The T-Shirts will make a great collection....

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