On November 4, the Korean Brand Reputation Research Center revealed the results of data analyzed between October 2 through November 3 for tv/variety personalities.
In 1st place came actor Cha Tae Hyun with 5,486,579 points. According to the Brand Center, Cha Tae Hyun's relation to the late Kim Joo Hyuk's death recently, as well as his attendance at the Song-Song couple's wedding, had a big role in boosting his brand reputation.
In 2nd place came Roo'ra's Lee Sang Min, who ranked 1st in both September and October. Following the two are, in ranking order: Kim Byung Man, Shin Dong Yup, Yoo Jae Suk, Kim Jong Min, Lee Soo Geun, Kim Sung Joo, Kim Jong Kook, and Lee Kwang Soo.