On February 3, Fantasio Music stated, "Kim Do Yeon will be endorsing 'Maybelline New York'. As an iternational brand, 'Maybelline' is currently being endorsed by models like Gigi Hadid, Jourdan Dunn, and Adriana Lima."
A representative of the makeup company commented, "Kim Do Yeon is ranked 8th place out of the '2017 Most Influential Fashionistas Among Teens'. She is the perfect match for not only 'Maybelline New York', representing one of America's dynamic cities New York, but will surely also appeal to many young teens working hard to achieve their dreams with both unique fashion sense and chic style."
Kim Do Yeon will be modeling specifically for the 'Femme Concealer' product.