'Gong Cha Korea' revealed on September 29 that they have appointed Lee Jong Suk as the first model for their tea cafe brand! 

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'Gong Cha' gave the reason for their selection, saying, "We judged that Lee Jong Suk's image is a good match for our brand which takes special care to get that golden ratio for each cup of tea. Lee Jong Suk plans to be part of promotional events for 'Gong Cha' as a 'tea master,' especially as someone who enjoys a sip of tea on a regular basis." 

Lee Jong Suk will be a part of 'Gong Cha's marketing and promotions for a year starting in October, filming TV commercials, videos, and participating consumer-focused events.