Posted by yckim124443 pts Tuesday, June 7, 2016

'Sword and Magic' under fire for not releasing Taeyeon's 'Atlantis Princess' as advertised


Fans are furious at the marketing strategy of the game 'Sword and Magic'.

Previously, the 'Kakao' game announced that Girls' Generation's Taeyeon has been selected as their new model, and reported that she will be singing a remake of BoA's "Atlantis Princess" for the game's new theme song. Taeyeon's version of the song was supposed to be released for enjoyment on various music sites. 


Following the news, fans have been counting down the days until the full release of Taeyeon's song. However, on June 7, 'Sword and Magic' made an announcement that said, "Taeyeon's "Atlantis Princess" will be released on our official cafe when the game exceeds 100,000 downloads on the Google Store!"

Furthermore, the game stated that the first 100 people who surpass level 50 of 'Sword and Magic' will be given 2 tickets to Taeyeon's solo concert. The abrupt change to the scheduled release of Taeyeon's song plus the ticketing event have angered many fans.

Fans full of disappointment and anger commented, "I see the marketing team is doing their job very well, but they are teasing Taeyeon's fans too much", "I wanted to go to her concert so bad, but I see they have taken 200 seats...", "What.. They are not even releasing the song on music sites, but on their official cafe... How are we suppose to download it??", "Why are they changing their words TTTTT", etc. 

Do you think the marketing for 'Sword and Magic' is being unfair toward Taeyeon's fans?

  1. Taeyeon
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