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Fashion
Posted by AKP STAFF Sunday, April 1, 2012

Girl's Generation becomes Lotte Department Store's official models

AKP STAFF
allkpop



Hallyu super group Girl's Generation has become the official models for Lotte Department Store.

Lotte has secured the endorsement for a period of one year. It will hold the rights to various uses of their rights including CF's, mailing ads, and advertisements.

Lotte Department Store cited Girl's Generation's bright and eye-catching image as a potential re-branding of its own image into a young and hip department store.

It also mentioned that Girl's Generation's status as a top Hallyu group can allow potential customers from Japan to Indonesia to become more familiar with the Lotte brand

A Lotte Department store representative commented, "Since the economy is not looking too good, we decided on using bright and refreshing endorsement models. We will continue to strive to become a department store that presents the best shopping experience for our customers."

If you missed the CF you can check it out below.


Source & Image: Naver

  1. GIRLS GENERATION
  2. SNSD
  3. ENDORSEMENT
  4. LOTTE DEPARTMENT STORE
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