Hallyu super group Girl's Generation has become the official models for Lotte Department Store.

Lotte has secured the endorsement for a period of one year. It will hold the rights to various uses of their rights including CF's, mailing ads, and advertisements.

Lotte Department Store cited Girl's Generation's bright and eye-catching image as a potential re-branding of its own image into a young and hip department store.

It also mentioned that Girl's Generation's status as a top Hallyu group can allow potential customers from Japan to Indonesia to become more familiar with the Lotte brand

A Lotte Department store representative commented, "Since the economy is not looking too good, we decided on using bright and refreshing endorsement models. We will continue to strive to become a department store that presents the best shopping experience for our customers."

If you missed the CF you can check it out below.


Source & Image: Naver