IVE are building up anticipation for their upcoming first full album 'I've IVE', but before the release of their studio album, the girls are preparing to drop a pre-release single.

On March 21 at midnight KST, IVE dropped a charismatic teaser for their pre-release single "Kitsch". The teaser showcased IVE's unique style and energy as they gave a sneak peek of the pre-release single.

"Kitsch" will be released on March 27 at 6 PM KST, and the girl group's first full album will drop on April 10 at 6 PM.