KiiiKiii secured the top spot on MBC 'Show! Music Core' on February 7, 2026, with their latest track '404 (New Era)'. The group won the trophy after competing against (G)I-DLE's 'Mono' and EXO's 'Crown'. This victory aligns with a significant commercial milestone for the group, as they have reached new career highs across various domestic and international music platforms. As of 9:00 AM on the day of the broadcast, '404 (New Era)' climbed to number 5 on the Melon TOP100 and reached number 1 on the HOT100, surpassing the record previously set by their debut track 'I DO ME'. The song also dominated the real-time and daily charts on Bugs, trended at the top of YouTube's music category, and secured the number 1 position on Spotify and Apple Music in South Korea. On Apple Music, the track has notably maintained its position at the top of the popular songs, videos, and albums charts for nine consecutive days since January 30.
Starship Entertainment recently sustained this momentum by surprise-releasing a special music video for '404 (New Era)', the title track of the group's second mini-album 'Delulu Pack', on February 6. The video, shared on the official KiiiKiii YouTube channel, consists of self-filmed footage by members Jiyu, Leesol, Sui, Haum, and Kya. Designed to showcase the group's natural chemistry and vibrant energy, the video utilizes a low-resolution Y2K aesthetic and a vintage webcam-style logo to resonate with Gen Z sensibilities. The song itself reinterprets the common "404 Not Found" error code to represent "freedom existing without coordinates," blending UK house and garage sounds with addictive beats and distinct rap performances.
KiiiKiii is further engaging audiences through various media appearances, including the 1theK original mystery variety program 'KiiiKiii MYSTERY CLUB'. The group’s ability to combine high-quality musicality with trendy, relatable content has led to a surge in interest from both domestic and global listeners. Following their success on 'Show! Music Core', the members plan to continue their promotional activities through multiple online and offline channels to further solidify their presence in the music industry.
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