Posted by eric_r_wirsing Monday, August 21, 2017

[MV & Album Review] SONAMOO – 'Happy Box Part.1'



Track List:

1. So Good
2. Friday Night

SONAMOO has dropped their new single album 'Happy Box Part.1.'  This single is the first of three planned releases, a new single each month for the next three months.

"So Good" is the intro track, or, at least it seems to be, despite it being a  completely different song in its own right. It clocks in 1:19, which is about the length you'd want for an intro, but it does little to presage what's to come.

The title track is the celebratory "Friday Night." An insistent piano riff and cheeky attitude characterize this song. It hits all the right notes as a club-banger, and I love how the girls sound here. They're bold and confident like never before, and their vocal power is just amazing when they hit the chorus. The fact that Newsun wrote the rap part is even cooler.

They have two pretty good hits here. And interestingly, these songs give off a different feel than what we've been getting for the past couple albums. "So Good" is cute in its own way, but "Friday Night" is the real highlight here. And it's got some more mature vibes than what we might expect in just a dance tune, and the vocal talent shines right through. Now I can't wait to see what they have in store for us next month.


The girls seem to have gone the sexy route for this MV.

The group members are searching for a small box, the titular 'happy box,'  all to the tune of "So Good." When they find it, that's when the music for "Friday Night" cues up. We alternately get glimpses of them in silhouette and in black, daring garb, and during the chorus, we sometimes get shots of them in light colored shorts and t-shirts. They dance to the tune. When they're in t-shirts, they dance in the water. In black, just in front a white background.

That's really kind of it. There's no amazing, overarching narrative, just the girls of SONAMOO baring themselves -- literally -- and dancing. It's meant to be a sexy video, and it is.

There are some pretty nice shots here, in silhouette. You can't argue that they don't present themselves well, and a lot of times they will have bright, in-your-face color in the backgrounds. That, in part, makes for a pretty exciting watch.

The dancing is not bad, overall. I didn't see any amazing moves, but the dance parts were serviceable. The hand gestures looked pretty complex, and I think I would get my fingers tied in knots doing some of that.  As I said, there were only two costume changes, but the way they shot the thing makes this a worthwhile watch.


MV Relevance...........9
MV Production..........9
MV Concept..............9


Album Production.....8
Album Concept.........9



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