J.Y. Park reveals that he is working on a 'big project' in the U.S.!

By alice101 Tuesday, November 8, 2016 53,591 9,189 63

J.Y. Park, the founder of JYP Entertainment, recently sat down with CNBC to talk about the future of K-POP and his next big project for the United States.

During the interview, J.Y. Park emphasized the need for K-POP to grow and evolve in order to continue its success. He talked about his vision of Korean culture and other cultures fusing and growing into something else.

The producer also attributed K-POP's success to its organized system of training, saying, "We developed the system...Our company, SM, YG, we all have an academy...to find young kids and pull out their best in them."

J.Y. Park also shared an exciting next project he is working on. He called it, "Very interesting...a big project in the United States." Wonder what it will be!

What the full interview below.

J.Y. Park

PinKookiE • Thursday, November 10, 2016

Oh God he definitely doesnt understand...

hanalala707 • Wednesday, November 9, 2016

Trump already win, no immigrants

chekas1292 • Wednesday, November 9, 2016

Interesting.....

chirel • Wednesday, November 9, 2016

Did he not have enough of trying in the us? I'd rather he just focus on his groups.

4minute_slut • Wednesday, November 9, 2016

I am a Once but pls don't send TWICE to US. I will appreciate if your "big" US project consists of opening a huge branch of JYP Ent. in US and debuting people who are not Asians only

ilikeJB • Wednesday, November 9, 2016

Now that I watched the video, it dawns me that Jun.K's solo has better reviews from non KPOP fans and G.Soul has actually done a few work in the states that gets a lot of compliments. They are heavily influenced with American R&B and perhaps JYP already has artists that can make it in the states.

ilikeJB • Wednesday, November 9, 2016

JB's frozen picture in the background sums it up. "Hajima Haji Haji Haji Hajima".

SoulPop • Wednesday, November 9, 2016

I hope and think he is talking about having a separate JYP office in America with American trainees making American groups. They have been having all these auditions over there after all.. Sending TWICE or GOT7 to Korea wouldn't really be a "big project".

SoulPop • Wednesday, November 9, 2016

*I mean sending them to the US

the_general • Tuesday, November 8, 2016

K-POP's biggest obstacle to broader appeal in the US is the language. A combination of Korean and English that is closer to 50-50 or that is more English than Korean could work. Many K-POP songs have the hook in English and the rest is mostly in Korean. If you alternate between Korean verses and English verses so that an English-speaking audience would be able to understand the message of the song (and still enjoy the hook), I think the product could have a broad appeal. A group could be formed with both Korean and American artists, or a focus could be placed on Asian-Americans with multi-lingual abilities. This might allow the group to appeal both to an American audience as well as the audiences in the Asian markets (Korea, Japan, China, etc.). However, if you try to be too many things at the same time, you risk not being very good at any one thing, and then, such a group might fail. There is definitely a market in the US for K-POP-style music and entertainment. If you compare groups such as EXO to something like One Direction, the biggest difference is language and then there are some stylistic differences, but I think there are enough people in the US who appreciate the kind of aesthetic and musical styles found in K-POP MVs. Proper marketing would be key, but I think K-POP will grow in the US if more people are exposed to a wider variety of songs than just Gangnam Style, and if they can understand the lyrics, I think those chances increase significantly.