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Posted by elliefilet AKP STAFF Tuesday, April 10, 2018

Lotte Entertainment apologizes for inappropriate post about actress Lee Sung Kyung

Lee Sung Kyung
Lotte Entertainment apologized for making an inappropriate post of actress Lee Sung Kyung.


On April 9, Lotte Entertainment made an Instagram post supporting the upcoming film 'Wrestler', but it seems many have taken issue with the wording of their message. Lotte shared the above still cut from the movie and the caption, "[Exclusive] Leaked photos of 'A' wearing tight clothes at the gym."

In response to criticism, the company changed the caption and apologized, stating:

"Hello. This is the person in charge of online marketing for 'Wrestler'. We sincerely apologize for the discomfort caused by the wording of today's post. The caption wasn't meant with malicious intent. We just wanted to express Yoo Hae Jin's character in a funny way to emphasize he's a former wrestler, but we didn't give it much thought. We apologized personally to those who left comments through personal messages. To those who haven't left comments, we apologize once again for making you feel uncomfortable. The caption was revised immediately, but it wasn't done to avoid responsibility or to act like it didn't happen. We changed the caption, so people won't feel uncomfortable while reading our post. In regards to this, we ask for your understanding. We promise to be more careful with content we post in the future, and we thank you for speaking up on what we missed."

What do you think of the post? Was it inappropriate?

  1. Lee Sung Kyung
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