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Posted by eric_r_wirsing AKP STAFF Saturday, October 28, 2017

[Song & MV Review] Jimin – "Hallelujah" – '#RTJ (Ready To Jimin)'



Track list:

1. Hallelujah

Yell "Hallelujah!" There, you've just sung the title of Jimin's new single. The AOA leader has just dropped her new single, a collaboration with 'W Korea' magazine. The single album is titled '#RTJ (Ready To Jimin),' and is just the first in a number of planned solo projects for this talented vocalist.

From her usual style in AOA, you might not guess that this is not a rap tune. It's got a short rap in it, but it's all Jimin's voice, mostly sung. It's a bold take on Latin rhythms, having the horns, Spanish guitar, and the beats all present, but the tempo and melody are pure pop goodness. And yeah, it's seriously upbeat and seriously catchy.

And she does a fantastic job with a club-banger. But I might be biased -- I'm a fan of her work in AOA along with AOA Black and think she's one of the more talented members in that group/subunit. Certainly one of the more unique voices. And she proves that here -- in spades.


Check out Jimin's moves in the MV for "Hallelujah!"
Or rather, should I say highlights? There aren't that many, and therein lies the problem. The video itself ends up looking extremely cheap. The parts that have dancing are either shrouded in darkness so they can get some silhouette shots or, more often, bathed in white. A white, featureless background is nothing new, but I'm not a fan of the set anyway, in this video or any other.
And the choreo is also extremely lacking. What we have is mostly tight shots, focused on Jimin's face, to hide the fact that there is almost no choreo. Yes, where she is animate she does okay. But they seemed like they had no dance game, and tried to conceal that.

And there were some shots like this that were cool:

Her clothing is fairly revealing most of the time, but it's not any more risque than standard idol clothing. Maybe the cleavage. But other than that, she seemed dressed in stuff I'd probably see at the mall. It wasn't bad, and it wasn't distracting (other than the obvious reasons).

That was nicely done. And the faux-3D was interesting as well. I didn't hate the MV, I was just underwhelmed by it. And all the things that I mentioned weren't terrible, but they were a bit annoying that I could see through what they were trying to do. And they get points for trying.


MV Relevance.......7
MV Production......7
MV Concept..........7



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