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EXO drops long-time reigning kings BTS to second place in brand value

By alim17   Wednesday, September 14, 2016   188,907   131,077   212



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The Korea Institute of Corporate Reputation has released the brand value data for K-Pop boy groups, covering a period spanning from August 12 through September 13. 

The boy groups were based on participation value, communication value, and an overall brand value, resulting in the ranking of EXO, BTS, and then Seventeen in the top three places.  They were followed by VIXX, Big Bang, INFINITE, BTOb, SHINee, B2ST, Block B, Sechskies, ZE:A, 2PM, Super Junior, B1A4, MONSTA X, B.A.P, TVXQ, WINNER, 2AM, TEEN TOP, F.T Island, Shinhwa, and JYJ.  

SEE ALSO: Fans say they feel deceived by 'Seoul Music Awards' after learning EXO won't be attending

EXO had a participation value of 1.53 million but a communication value of 4.88 million, resulting in a total of about 6.41 million.  They had risen about 348.63% from August! They were only a little ahead of BTS who had a participation value of 2.65 million but a communication value of 3.75 million, resulting in a total brand value of about 6.40 million when averaged up.  They had increased by 13.76% from last month.

Seventeen had 638,300; 2.30 million; and 2.94 million respectively for an overall increase of 30.77%.  You can see the full list in the ranking below.  

Director Goo Chang Hwan of the Korea Institute of Corporate Reputation stated, "The results of the September analysis for the brand value of boy groups show that BTS, which has protected its top ranking for a long time, has dropped down to second.  EXO, which took first, are receiving good results in various music chart rankings, and while preparing the collaboration stage with Yoo Jae Suk, they grabbed a lot of attention from consumers."

  1. EXO
  2. VIXX
  3. Seventeen
  4. (Bangtan Boys) BTS
  5. brand value

gigivkook Monday, October 17, 2016

BTS tem muito Talento! Beleza! Humildade! Diverção! 

gigivkook Monday, October 17, 2016

#BTS The best Boy Group ever! I love Bangtan Boys!!!

serenitious Monday, September 26, 2016

Came here for EXO but I'm pleasantly surprised to see my other bias group ZE:A so high up on the list even after no group promotions in a long time!

thewoman Saturday, September 17, 2016

That title was just begging for tension between fandoms. So irrelevant. As long as my boys still get their fair share of that sweet dough it's fine by me. Here, have some Fire.

kaezaryn99 Saturday, September 17, 2016

Fairy01 Friday, September 16, 2016

I'm proud of bts for holding first place for such a long time and congratulations to exo for now.

Garlic Friday, September 16, 2016

But EXO had 2 comebacks and out sold BTS in physical (digital was almost the same) and is more well-known in Korea and had Drama and movies going on.BTS had one...3 months ago....promoted for 4 less known, smaller company..had already had no.1 title for 8 months..nand even with all of this the difference is so small the bar graph looks the same and BTS still have their highly anticipated comeback "Wings"Anybody else find something strange about this?

BoBo101 Garlic Friday, September 16, 2016

What are you trying to say? Stop beating around the bush and just say it

Garlic BoBo101 Saturday, September 17, 2016

What I am trying to say is Bangtan slay-neondan... Rise boys rise!!!

1Minoz Garlic Tuesday, September 20, 2016

I don't think digitals are the same though. Never seen BTS #1 on Gaon. They dropped out the top 10 after 1st week.

Garlic 1Minoz Wednesday, September 21, 2016

I looked at the digital chart for this year...EXO Monster only outsold Fire buy a couple thousand downloads 489,728 to 528,700 ...pretty good for "nugu" lol

ellekay Thursday, September 15, 2016

But damn how are they so far ahead of everyone else can you imagine if they joined forces though they could achieve world peace probably

junxxmin Thursday, September 15, 2016

I'm a fan of a lot of groups up there but my first ever band was db5k and seeing tvxq AND jyj up there even when they are in the army, not promoting, or dating just shows their shining talent and the dedication of long time fans is really strong <333 If i REALLY had it my way though i'd just get rid of these rankings i feel like they only really cause disappointment for lesser known groups and their fans as well as fanwars and a needless competitive aura i know i sound pretty contradictory but... idk it's a hard topic

NotALoser Thursday, September 15, 2016

EBS ^^

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