Find Friend(s)
KPOP Lounge


Gong Yoo has a higher brand value than Ha Jung Woo and Song Joong Ki?

By jubilantj   Monday, August 15, 2016   35,896   6,237   18



  1. Google+
The Korea Institute of Corporate Reputation recently released its brand value index of 21 well-known and well-loved Hallyu stars for the period spanning from July 11 to August 12. 

This analysis serves to quantify Hallyu stars and their so-called 'brand' or reputation value mainly through consumer behavior. The analysis creates the brand index by weighing several categories including participation, communication, media, community, and social. 

SEE ALSO: [INTERVIEW] HA:TFELT On Her Comeback, Music Videos, Germany, and More!

According to the analysis, the Hallyu star with the highest brand worth for the period of July 11 to August 12 is Gong Yoo! Gong Yoo's participation index was 2,242,000, his media index was 386,213, communication index was 1,223,739, community index was 3,866,782, and his overall brand score was measured to be 7,718,734. 

Ha Jung Woo came in second place with a total brand score of 6,519,346 and Song Joong Ki placed third with 4,648,733. 

Goo Chang Hwan, the chief of the Korea Institute of Corporate Reputation, attributed Gong Yoo's leap in brand value to the actor's recent blockbuster hit 'Train to Busan,' and Ha Jung Woo's brand value to the recently premiered 'Tunnel' which is also faring well at the box office. 

  1. Song Joong Ki
  2. Gong Yoo
  3. Ha Jung Woo
  4. korea institute of corporate reputation

moon_san Wednesday, September 7, 2016

he is my heavyyyyyyy crush.. apart from BTS

NORM Tuesday, August 16, 2016

Currently watching Coffee Prince & he really is BAE!! :)

woohyun_wifey Tuesday, August 16, 2016

how about hyun bin?

federick Tuesday, August 16, 2016

AKP should provide us a detailed story of this ranking

Rosie1140 Tuesday, August 16, 2016

i really want to watch his new movie with zombies

LordLiar18 Monday, August 15, 2016

Not surprised by this at all! Gong yoo has it all: he's handsome and he's talented! Plus, he has a good eye for successful project and has a large range of fans! :D

neoncolors_0 Monday, August 15, 2016

Brand value comes with time. It's like how an antique will be worth more in 100 years vs today. Love gong yoo

amy_amiable Monday, August 15, 2016

love this guy, so looking forward to his new drama!

Nekochan_chan Monday, August 15, 2016

All these 'brand power' philosophies means nothing...

IGOTBUDDIES Nekochan_chan Monday, August 15, 2016

because your favs aren't #1? or...

Nekochan_chan IGOTBUDDIES Tuesday, August 16, 2016's just about who has been active in showbiz recently not about anything more, also there is not much info about how is this ranking made so... Also just becouse you have an issue with jelaousy doesn't mean others have it too

inspiritxelf Monday, August 15, 2016

Anyone know a trustworthy website/link where we can watch Train to Busan?

jackie_ah inspiritxelf Monday, August 15, 2016

I'd like to know too!

Load More Comments



  1. Follow us on Instagram
  2. Subscribe on Youtube
  3. Follow us on Google+