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Music Releases, Special Features, Original Features

[Song & MV Review] BoA - "CAMO"

By eric_r_wirsing   Wednesday, July 5, 2017   12,430   946   0



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BoA has released another single, "CAMO," and the teasers certainly looked dynamic. I've followed her career for awhile, and anything she does usually piques my interest. This is just a single, with a whopping one song, and no instrumental.  

The first thing you notice is that this tune sounds a lot like "The Shadow." A lot. That alone doesn't make it bad -- I rather like the aforementioned song. And it's not bad at all.

We've been getting little teases here and there, scattered singles, of which this is one. Which really just whets my appetite for more. We've got all the BoA hallmarks here: her almost sex-kitten vocals, a penchant for drama even in the song itself, and that R&B dance aesthetic for which she's best known.

I like the direction she's taken since 2015's 'Kiss My Lips.' She's teamed up with the likes of Beenzino and Beatburger, and produced some quality singles in collaboration and alone. Her work seems grounded in electronic sounds, drifting on the edges of EDM, and that's just fine by me. This particular single has BoA written all over it, plus it has a fierceness to it that makes it extra special in my book.


Okay, I'm still not sure what I watched. But whatever it was, it was dynamic, full of bright, bold colors, and an absolute visual treat. There are scenes that make you think she might be a cyborg, dancing, ancient ivy-choked ruins, and just all sorts of explosions of light and color that make this MV pop.

I wasn't too much a fan of the red color scheme. That seemed to be the dominant theme for the first half of the video, and they kept returning to it. Wasn't too much of a fan of a static BoA, either. But it wasn't long before dance moves came and boosted my flagging attention.
But as I said, the dancing got my attention. All the other special effects before that time were window dressing (although the tattoos multiplying and making their way up a leg were interesting all by themselves). She hasn't really upped her game as far as dancing goes, but she doesn't need to. What moves she does have, she does well.

It almost makes you think they shot several things and then shoehorned them in here to make it all fit. Like they couldn't decide on one concept so they shoveled several of them into a 3:36 running time. But this time around, it's not a bad thing. because it was all very seamless and had some fantastic special effects. Does this get my seal of approval? Most enthusiastically yes.


MV Relevance.......9
MV Production......9
MV Concept..........9

  1. BoA
  2. camo

Ryen Thursday, July 6, 2017

So... it's a 9 because you don't like the color red? Lol... um okay. I would've said it deserves a 10+, but I'm probably biased because I'm a fan.

youcangoeatshit Thursday, July 6, 2017

Rate? RATE?! No no no you can't "rate" BoA. You can rate anyone else within a scale of 1 to 10, but you can't rate the divine. Period.

BigBlueagain Wednesday, July 5, 2017

lyricaldancer10 Wednesday, July 5, 2017

Loved the song. It did give me a "shadow" feel too. Loved the choreography, but that is to be expected with BoA

kimmiefonze Wednesday, July 5, 2017

I'm in love with this song, video, and choreography. The treatment is so classic Pop, mature enough for BoA, and a very easy bop. Her dancing is so on point and there's a certain fluidity and effortlessness in her movement that I have not yet seen in a lot of idols recently.

alicehalf Wednesday, July 5, 2017


Murderfucker alicehalf Wednesday, July 5, 2017

100% agree

BigBlueagain Wednesday, July 5, 2017

I would have said 10, but then again, I'm an unabashed fanboy. Nice review.

Murderfucker BigBlueagain Wednesday, July 5, 2017

Hmmm.. I think kpop needs more artists like BoA.. sadly nowadays kpop world is mostly interested in singing cheerleaders than true artists

kimmiefonze Murderfucker Wednesday, July 5, 2017

True. Some girls really need to level up because if KPop is a journey, BoA's status is the destination.

Murderfucker kimmiefonze Wednesday, July 5, 2017

wise words^^

BigBlueagain Murderfucker Wednesday, July 5, 2017

They seem to go more for looks and the aegy/pedo "concept" than they do for anything else. And yes, BoA is THE Queen of KPop and the standard all idols aspire to.

The End




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