Naver, holding a commanding market share of over 70%, is South Korea's preeminent search engine. In addition to this, it has substantial influence in sectors such as online shopping, social media, and mobile gaming.

The frequency of internet searches is often employed as a barometer for gauging a celebrity's popularity and the level of public interest they attract.

Drawing from the data compiled by Naver and Blackkiwi.net, here are the top 10 male idols who garnered the highest number of searches for the first half of 2023: