BTS’ Jungkook’s immense global impact and influence were once again in full display as one word from him made the world-renowned American franchise Chipotle rebrand to “Chicotle” on Twitter. The name change came after Jungkook went viral on social media for pronouncing “Chipotle” as “Chicotle.”

Mexico's Ambassador to the Republic of Korea, Bruno Figueroa, recently tweeted and expressed his admiration for Jungkook’s influence that caused this phenomenon.

Fans and media worldwide have been in awe of Jungkook m’s immense impact, and now even politicians have taken notice of Jungkook’s impact.

Jungkook went absolutely viral and set social media on fire, creating a media storm as soon as footage of him mispronouncing Chipotle was released on a Bangtan Bomb.