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Posted by Pakman30 pts Saturday, March 7, 2015

What were Korea's favorite brands in 2014?

Buzz
After surveying 1,700 men and women over the age of 13, Korea's opinion survey firm 'Gallup Korea' has released a list of the nation's favorite brands in 2014.�

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Along with releasing the 2014 list, 'Gallup Korea' has also provided data from their 2004 survey, comparing how Korean citizens' taste in brands have changed in a decade. The following charts illustrates that change.�


Beer

In the chart shown below, while 'Hite' was once the most popular beer in 2004, 'Cass' has now taken over that title with 46% of Koreans preferring the beer brand over others.�



Ramen

Meanwhile, the popular ramen brand between 2004 and 2014 remains to be 'Shin Ramen,' which has received 49% and 43% of the votes respectively. There's a huge gap between 'Shin Ramen' and the next popular ramen brand, 'Samyang Ramen,' showing just how much 'Shin Ramen' is dominating in this category.�


Search Engines / Portal Sites

While 'Daum' used to be the number one web portal in 2004 with 47% of the votes, 'Naver' has taken an overwhelming lead in 2014 with 71%. Now you know which web portals Korea likes to use the most!�



Clothes

Looks like Korea's taste in clothes are pretty varied as votes were scattered across different brands. Although 'Beanpole' was picked the most, it only received 6% of the votes.�



Luxury Brands

As 'Gallup Korea' did not conduct a survey on favored luxury brands in 2004, there's no data for comparison. In 2014, Koreans enjoy�'Chanel' (17%), 'Gucci' (16%), and 'Louis Vuitton' (13%) the most.�




  1. Buzz
  2. GALLUP KOREA
  3. CASS
  4. HITE
  5. SHIN RAMYUN
  6. DAUM
  7. NAVER
  8. BEANPOLE
  9. CHANEL
  10. GUCCI
  11. LOUIS VUITTON
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