On the morning of April 15, BLACKPINK's ROSÉ made a surprise appearance at the Sulwhasoo Pop-Up store in Seoul, where she serves as a Global Ambassador for the skincare brand. As expected, her visit drew widespread attention and quickly became a trending topic on social media, captivating fans globally.

Meanwhile and as previously reported, Sulwhasoo, with the help of Rosé, plans to strengthen its global presence and, at the same time, provide a quality experience to its customers, gradually expanding its reach towards the “MZ Generation” (Korean term that refers to the millennials and generation Z).