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Posted by pjms_gina54,680 pts Tuesday, February 22, 2022

BTS' Jimin's brand power is on display once again as fans continue to purchase the products he wears despite the high price tags

When talking of brand impact, Jimin is undoubtedly one of the first individuals that come to mind. His immeasurable influence parallels his immense popularity stemming from his charming personality, stunning visuals, jaw-dropping skills, and talent in vocals and dance. All these attributes make people naturally drawn to him. Not only has he made his mark in his field of profession as a top performer who younger idols look up to and is widely respected and admired by other senior idols, but his impact has spilled over to other industries as well. His fans will always engage in activities that may make them feel closer to him as their much admired and beloved idol, such as purchasing items he is seen wearing or he endorses.


Be it in fashion, film, or other businesses in various fields, Jimin has become a much sought-after brand ambassador. Big brands such as Louis Vuitton, FILA, and Samsung all have BTS as brand ambassadors, and Jimin shines in his role for each of these brands. 'Singles' magazine reported on his impact on the highly successful Samsung GalaxyZFlip3 campaign a few months ago when numerous fans bought the phone solely because of him [read here] and a leading Korean fashion magazine, Fashionbiz, stated that he was the reason why BTS became global brand ambassadors for Louis Vuitton [read here]. 

Such impact and recognition are not surprising given that Jimin has been the number one idol in brand reputation rankings for individual boy group members for 35 consecutive months up until November of 2021 and 38 months overall as of February 2022. He has also been the top idol in brand reputation, ranking for the Top 100 idols for a total of 21 months, a ranking that combines the ranking for both male and female idols. No other idol, male or female, has ever achieved this feat in both forms of brand reputation ranking, which attests to Jimin's power. He was also Korea's 'most preferred idol' in Gallup survey for years 2018 and 2019, the first and only idol to rank first for two consecutive years, and the only male idol to ever rank first.

Recent occurrences have further proven Jimin's power as his fans continue to purchase items he is associated with, be it as a brand ambassador or simply for wearing the items. Here are some of the items that his fans have purchased all because of him in the past few days, despite the insane price tag on some of the items. One is the Louis Vuitton necklace he was seen wearing his a recent VLIVE broadcast.

Another is the recently unveiled Samsung GalaxyS22 phone going for roughly $1,300 depending on the location of purchase.

Other items that fans have purchased include the shoes he was seen wearing in a photo posted by one of the members on his Instagram and the tea he mentioned on Weverse.

Previous cases of fans buying items because of him are as below and as detailed in previous articles, featuring cases of Samsung, Lorina, FILA, Louis Vuitton, and many other brands [read herehere, and here].

Jimin's brand power is unmatched, and any brand would be glad to have him endorse its products as they would be a guaranteed success on the market irrespective of the pricing.

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22 23,333 Share 74% Upvoted
 
Mudy_mu
Mudy_mu3,644 pts Tuesday, February 22, 2022 0
Tuesday, February 22, 2022

He’s so powerful

16 (+18 / -2)
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chimmy888
chimmy8885,411 pts Tuesday, February 22, 2022 0
Tuesday, February 22, 2022

Brank King, Park Jimin!

13 (+14 / -1)
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