IU is once again proving to be a global power and name as her recent controversy with "Zeze" has even grabbed the attention of British news outlet, 'The Guardian.'While the article glossed over making any commentary on the actual controversial nature of the issue, it does reveal that the book her song was based on, 'My Sweet Orange Tree,' has seen a great revival as people scramble around to get their hands on a copy and read it for themselves.
British newspaper 'The Guardian' recently published a feature on Girls' Generation and predicted that the "Korea pop princesses" will follow in Psy's steps as the next K-pop act to hit it big in the international market. 'The Guardian' wrote: "It now seems certain that he has blazed a trail. Girls' Generation , a nine-member Korean girl group who had racked up millions of sales throughout east Asia long before Psy made 'air' horseriding
One of Britain's largest news authorities, 'The Guardian', recently published an article on Hallyu's significant rise and impact in the West. The article begins by discussing Big Bang's triumphant win at the 2011 MTV EMA awards, where they breezed past world-famous pop star Britney Spears to win the 'Best Worldwide Act' award. It then goes on to mention the unforgettable flash mob in Paris, SMTOWN's sold-out world tour, and United Cube'