'Allure Korea' has just released a new pictorial 'Scent of Joy' featuring Red Velvet's Joy in a feminine and floral concept perfect for springtime.

In the photos, she wears bright pastel colors as she poses with different products by Fresh –  Hesperides Grapefruit, Citron De Vigne, Lily Jasmine, Rose Morning, and Sugar Lemon. These products are introduced with the description, "From the freshness of biting into a grapefruit, the clean yet captivating scent of flowers, and the fresh and sweet harmony of lemon and sugar – these are scents that will gently fill you with the energy of spring."

Meanwhile, Joy has been a brand ambassador for Fresh since July 2023.