On March 27, to celebrate her 27th birthday, BLACKPINK's LISA released various merchandise featuring the logo of her personal label LLOUD. The website offered black hoodies, white short-sleeved T-shirts, black caps, and yellow-green tote bags, each limited to 327 pieces. The MD price ranges were $65, $35, $30 and $30, respectively.

All products were sold out immediately after the announcement while the website crashed due to high demand. netizens expressed their sadness through social networks because the products were limited edition, added to the fact that they came from Lisa, it was obvious that they would run out very quickly, however, they did not expect that they would not have the opportunity to take out their debit card while watching the catalog on the web.

Not stopping there, Lisa also treated fans to a Q&A video on LLOUD’s official YouTube channel. In the video, she revealed her home and car in Korea for the first time and expressed her enthusiasm for her future solo album.