The Korea Brand Reputation Research Institute has revealed brand value rankings of K-Pop boy groups for the month of March.

From February 9 through March 9, the Institute analyzed big data of currently promoting K-Pop boy groups in areas including consumer participation, media activity, communication, and community activity. Brand value rankings help companies understand the relationship between trends in users' online activities and their consumption habits. 

Which K-Pop boy groups came out on top in terms of brand value for March? Once again, Seventeen took up first place for the third consecutive month by earning 4,049,176 brand value points, a 31.32% decrease from last month. Second place went to Seventeen's hoobae group TWS, while third place went to The Boyz, currently gearing up for a comeback with 'Phantasy Pt. 3 Love Letter'.

The top 30 K-Pop boy groups in terms of brand value rankings for this month are, in order: Seventeen, TWS, The Boyz, NCT, RIIZE, EXO, Stray Kids, BTOB, Super Junior, BTS, ENHYPEN, ASTRO, TREASURE, SHINee, B14A, MONSTA X, BOYNEXTDOOR, TOMORROW x TOGETHER, ATEEZ, Block B, Highlight, TVXQ, Wanna One, INFINITE, VIXX, Pentagon, 2PM, CRAVITY, WINNER, and SF9.