Which drama actors/actresses created the most buzz online in the past month?

To determine the brand value rankings of drama actors/actresses for the month of March, the Korea Brand Reputation Research Institute analyzed big data of 50 lead actors/actresses currently appearing on a TV or streaming platform drama. The Institute collected data ranging from consumer participation, media activity, communication, and community activity from February 7 through March 7.

In first place, actress Park Shin Hye of JTBC's 'Doctor Slump' earned 3,477,472 points. In second place, Song Ha Yoon of tvN's 'Marry My Husband' earned 3,188,068 points, while in third place, another 'Marry My Husband' star, Na In Woo, earned 2,798,499 points.

The top 30 drama actor/actress brand value rankings for March are as follows: Park Shin Hye, Song Ha Yoon, Na In Woo, Park Hyungsik, Park Min Young, Lee Yi Kyung, Lee Ji Ah, Park Ji Hyun, Honey Lee, Ahn Bo Hyun, Lee Jong Won, Jo Jung Suk, Park Ji Hoon, Choi Soo Jong, Shin Se Kyung, Jang Na Ra, Kang Ki Young, Lee Ki Kwang, Kim Dongjun, Ji Seung Hyun, UEE, Ha Joon, Kim Sang Joong, Oh Seung Ah, Hong Ye Ji, Lee Seol, Lee So Yeon, Son Ho Joon, Ha Yeon Joo, and Lee Ki Woo.