Maison Kitsuné has unveiled its 'Baby Fox' collection for the 2024 spring season, with BLACKPINK's Jennie participating as the creative muse.

The 2024 Baby Fox collection features a vibrant pastel color palette, leading with femininity and a bright vibe, which synergizes well with Jennie's distinctive aura.

From classic shirts embroidered with the Baby Fox icon to tank tops, half-zip sweatshirts, jogger shorts, and knit cardigans, Maison Kitsuné revealed a variety of pastel collections. Accessories like belts, cloud wallets, and cloud bags are also released in various colors, such as lilac and lime green.

Korean netizens and fans have become mesmerized by Jennie's beauty in the latest pictorial and commented, "All these photos are gorgeous but black and white photo is so crazy," "She looks so good in this brand," "How does she look good in everything?" "I love that gaze that Jennie has," "Jennie's vibe in that black and white photo is so unique. I love it," and "Wow, these photos are just perfect."