Singer IU's new photoshoot with a sports brand, with whom she has collaborated as a global ambassador, has been revealed.

In the photoshoot, IU captivated attention with her hip and relaxed spring styling. She suggested an easy-to-follow block-core styling using a black windbreaker with tone-on-tone color matching, and also created a classic and retro feel with an ivory-colored windbreaker.

Meanwhile, IU successfully concluded the '2024 IU H. E. R. WORLD TOUR CONCERT IN SEOUL' held over four sessions on the 2nd and 3rd, and the 9th and 10th in the KSPO DOME in Songpa-gu, Seoul. She continues her world tour schedule, visiting Yokohama, Taipei, Singapore, Jakarta, Hong Kong, Manila, Kuala Lumpur, London, Berlin, Bangkok, Osaka, Newark, Atlanta, Washington D.C., Rosemont, and Los Angeles. 

She will hold an encore concert at the Seoul World Cup Stadium on September 21st and 22nd.