On the 30th, MBC's President Ahn Hyung-jun met with HYBE's Chairman Bang Si Hyuk during his visit to MBC Sangam. During the meeting, President Ahn expressed his regret for the pain caused to artists due to past wrong and outdated production practices. He proposed a dialogue to establish progressive production practices with HYBE.

For the past four years, there had been a hiatus in artist and content exchanges between MBC and HYBE. As a result, HYBE's artists like LE SSERAFIM and ENHYPEN couldn't appear on MBC's 'Show! Music Core.'

During their meeting, President Ahn suggested to Chairman Bang, "Let's definitely improve the long-standing and entrenched flawed production culture between broadcast companies and entertainment companies. We should create an environment for content production with mutual respect and consideration." He also stated that MBC would lead efforts to enhance artists' rights and establish a fair partnership to create an entertainment environment that allows for mutual growth.

In response, Chairman Bang expressed deep gratitude for MBC's consideration of raising the rights of K-pop artists. He said, "I hope that this meeting will serve as an opportunity for the establishment of progressive production practices not only for our two companies but for the entire entertainment industry in South Korea."

After this meeting, both parties agreed to announce specific collaboration plans for a new paradigm shift in the entertainment industry in the near future.