YG Entertainment has consistently responded with "Nothing has been confirmed yet", to all concerns being voiced regarding BLACKPINK's contract renewal over the past several months. Although there is public speculation about the progress of contract renewal and the establishment of independent agencies for Jennie and Jisoo, YG Entertainment persists in its ambiguous stance despite their stock prices oscillating due to uncertainty. For a typical public-traded company, maintaining the same ambiguous position regarding a specific contract issue for months could be problematic.

YG Entertainment's stock price closed at 65,500 won on September 25, marking a decline for the fourth consecutive trading day. The stock price had plummeted 18.43% during this period, apparently driven by unsettling news of BLACKPINK's pending contract renewal and plans for individual agencies for Jennie and Jisoo. YG's passive position has led to dissent among their respective investors.

The company is also grappling with a crisis of confidence. In September, foreign investors sold off shares en masse, forcing the foreign ownership rate to drop significantly from the 18% range to the 15% range. The net sales by foreigners during this period amounted to 39.2 billion won. Pension funds, including the national pension, sold a net worth of 21.5 billion won. These figures indicate institutional investors' rising concerns regarding YG's financial health. Nonetheless, individual investors seemed to seize this period of uncertainty as a buying opportunity, purchasing 20 billion won worth of stock.

BLACKPINK is an integral asset and intellectual property for YG, and understandably, they might not disclose all the details about an ongoing contract negotiation. However, their lack of a substantial response to the leaked information and the instability this caused in their stock price reflects a grave security lapse. For management to gloss over this issue with the phrase 'nothing has been decided', particularly in light of the nearly 20% drop in their stock prices, signals an irresponsible attitude towards shareholder value.

An industry expert has pointed out, "There was a temporary re-evaluation of the stock price due to perceived improvements in entertainment management structures. But, when observing YG's handling of the current situation with BLACKPINK, the old system still holds true. Eventually, this contract-renewal saga could bear negatively on the overall K-entertainment's market prices."